Perak Kamasan · 2022
Neon Zebra Brand Launch Primary Function: Kemasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Perak 2022 in Kamasan
- Estimated Number of Design Views: 39,662
- Verification code 4B62D7FEAE · Verify this award
Colors
About Neon Zebra Brand Launch Primary Function: Kemasan Minuman
Neon Zebra adolah desain kemasan untuak sarangkaian pancampua koktail. Satiok kaleng jo kemasan minuman manampilkan resep minuman campua nan unik, nan dinamoan persamaan Neon Zebra. Resep tu mampacaliakkan ka konsumen caro mambuek minuman campua jo produk tu. Satiok kaleng manghasilkan duo koktail, dibagi supayo bisa dibagikan basamo. Gambar hiasan nan ditampilkan basamo produk cukuik sadarhano, mamakai irisan jeruk nipih jo daun mint untuak manambah kadalaman. Hiasan tu tampak sabagai grafik duo dimensi nan tageh atau sabagai bantuak tigo dimensi, sarato mahiduikkan dunia Neon Zebra.
About the A' Design Award Perak
Neon Zebra Brand Launch Primary Function: Kemasan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Neon Zebra Brand Launch Primary Function: Kemasan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Neon Zebra Brand Launch Primary Function: Kemasan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
