Ameh Kamasan · 2022
MTN Dew Cake-Smash Kemasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Ameh 2022 in Kamasan
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Kemasan Minuman
MTN Dew Cake-Smash adolah kemasan untuak minuman ringan raso kue edisi terbatas. Raso ko dibuek untuak mangingekkan baliak samangat parayaan basamo saroman ulang tahun, baralek, jo wisuda. Desain ko mancaritokan momen-momen penting nan alah talapeh dan batujuan maagiah raso optimis sarato kagumbiraan. Sabuah dunia visual jo karakter lilin nan iduik dikambangkan untuak grafis kemasan sarato untuak panggunoan digital. Karakter lilin tu mangasan bak urang rami nan bakumpua di sabuah pesta. Kemasan ko maundang konsumen untuak marayokan suatu acara baliak.
About the A' Design Award Ameh
MTN Dew Cake-Smash Kemasan Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. MTN Dew Cake-Smash Kemasan Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. MTN Dew Cake-Smash Kemasan Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
