Ameh Kamasan · 2022
Pepsi New Year 2022 LTO Kaleng Minuman
by PepsiCo Design and Innovation
- A' Design Award Ameh 2022 in Kamasan
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Kaleng Minuman
Pepsi New Year 2022 LTO adolah sarangkaian anam kaleng minuman edisi tabateh nan dibuek untuak musim libur musim dingin. Kaleng-kaleng ko dirilis di Rusia sabagai bagian dari kampanye merek musiman. Grafis nan meriah dirancang untuak sasuai jo saluruah periode libur, nan baakhia jo Tahun Baru. Desain ko juo mampaluas merek malampaui kemasan malalui fitur interaktif. Konsumen dapek mamindai kode QR di satiok kaleng jo smartphone untuak mancapai promosi, tamasuak kasampatan untuak mamanangkan hoodie jo t-shirt edisi tabateh nan bacahayo.
About the A' Design Award Ameh
Pepsi New Year 2022 LTO Kaleng Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi New Year 2022 LTO Kaleng Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi New Year 2022 LTO Kaleng Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
