Figura Branding, Desain Kamasan by Anja Zambelli Colak

Figura Branding, Desain Kamasan by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2022

Figura Branding, Desain Kamasan

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Basi Winner in Grafik Category

12,437

Verified Award Winner

Verify Award Status for #137540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura Branding, Desain Kamasan

Figura marupokan desain branding jo kamasan untuak sajumlah makanan lamak Mediterania, tamasuak kue ara, coklat, jo minyak zaitun. Identitas ko dibangun sakitar ikon buah ara nan distilisasi sarupo balon udaro, sabagai rujuakan ka pajalanan sarato ka asa-usua Mediterania dari pandiri merek ko. Warna ameh, ungu, jo hijau mancerminkan bahan-bahan utamo. Pola daun ara, ombak, jo sisik ikan mangingekkan kito ka suasano Mediterania. Label jo kamasan kertas dicetak jo warna Pantone di ateh kertas Fedrigoni, ditambah jo lapisan foil ameh. Desain iko mampakenalkan produk-produk ko ka pasa Asia.

The Recognition

About the A' Design Award Basi

Figura Branding, Desain Kamasan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Figura Branding, Desain Kamasan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Figura Branding, Desain Kamasan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak