Gujinggongjiu Kemasan Minuman Keras by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award Ameh in Desain Kamasan Competition Category.
AmehKamasan· 2022
Gujinggongjiu Kemasan Minuman Keras
by Sisi Don
Client: Gujingongjiu
A' Design Award Ameh Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #137626The Design
About Gujinggongjiu Kemasan Minuman Keras
Gujinggongjiu adolah rancangan kemasan nan dibuek untuak minuman keras Cino. Rancangan ko manampilan totem naga tradisional dalam gaya visual digital. Garih-garih nan barek jo lengkuang nan rumik dari bantuak naga klasik disederhanakan manjadi bantuak nan modern. Kotak ko dibukak dari sisi kida jo suok, mampacaliakan pola dalam babarapo lapisan. Cetakan tinta bacahayo dipakai, jadi pola naga tatap tampak dalam lingkungan nan kalam. Kemasan ko baukuran 150 mm leba, 110 mm dalam, jo 280 mm tinggi. Tujuannyo adolah pangalaman visual nan baru sarato citra merek nan labiah mudo.
The Recognition
About the A' Design Award Ameh
Gujinggongjiu Kemasan Minuman Keras adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Gujinggongjiu Kemasan Minuman Keras dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Gujinggongjiu Kemasan Minuman Keras malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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