BTY Brand Identity Logo jo Aplikasi dek Etude Digital adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2022

BTY Brand Identity Logo jo Aplikasi

dek Etude Digital

Klien: BTY Group

Pamenang A' Design Award Gangsa dalam Kategori Grafik

23,326

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #138763

Tamukan Kini Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang BTY Brand Identity Logo jo Aplikasi

Identitas Merek BTY adolah program logo jo aplikasi nan dirancang untuak BTY Group. Tando logo marupokan interpretasi analitis jo matematis dari momen layar gennaker dikambangkan. Rancangan iko juo marujuak ka disrupsi nan dibaok dek layar gennaker dalam balomba kapa layar. Tando ko mangambarkan maso dapan di ma manusia mamimpin teknologi. Labiah dari 300 sketsa pensil dibuek sabalun disampurnokan malalui media digital sampai mancapai geometri nan diinginkan. Hitam adolah warna utamo, didukuang dek warna-warna cerah. Bantuak hitam putiah ko mamudahkan reproduksi di banyak jenis substrat.

Pangakuan

Tantang A' Design Award Gangsa

BTY Brand Identity Logo jo Aplikasi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. BTY Brand Identity Logo jo Aplikasi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. BTY Brand Identity Logo jo Aplikasi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensi & Kemasan: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tag: logo, brand identity, logomark, symbol, graphics, layout
Teknologi Produksi: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Tantangan Desain: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Penelitian: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirasi: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Durasi Proyek: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Alua Operasi: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Anggota Tim: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer