Gradient Vodka Soda Kamasan Vodka Soda dek Mark Rowe and John Eresman

Gradient Vodka Soda Kamasan Vodka Soda dek Mark Rowe and John Eresman adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Gradient Vodka Soda Kamasan Vodka Soda

dek Mark Rowe and John Eresman

Klien: Gradient Beverages Corp.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

12,852

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #138803

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Gradient Vodka Soda Kamasan Vodka Soda

Gradient marupokan rancangan kamasan untuak paket campua minuman vodka soda. Kamasan ko manampuang anam kaleng ramping 355 mililiter jo kakuatan alkohol nan basacangkan dari 8, 7, 6, 4, 3, sampai 2 persen volume. Kaleng-kaleng tu disusun dalam ciek baris di dalam kotak, jo pola matrik titik nan mamudar dari galok ka tarang sapanjang baris tu. Ado bukaan bapotongan miring nan mambuka kotak dari uju nan paliang kuek manuju uju nan paliang ringan, sahinggo kaleng-kaleng tu diambiak sasuai jo urutan tu. Rancangan iko marangsang sikap sadang-sadang salamo sabuah malam. Tigo raso disadiokan: raspberry lemon, timun mint, jo lime.

Pangakuan

Tantang A' Design Award Gangsa

Gradient Vodka Soda Kamasan Vodka Soda adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Gradient Vodka Soda Kamasan Vodka Soda dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Gradient Vodka Soda Kamasan Vodka Soda mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensi & Kemasan: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tag: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknologi Produksi: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Tantangan Desain: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Penelitian: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Durasi Proyek: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Alua Operasi: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Anggota Tim: Creative Director: John Eresman
Designer: Mark Rowe