Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak by Nargiza Usmanova

Basi Grafik · 2022

Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak

by Nargiza Usmanova

A' Design Award Basi 2022 in Grafik
CLIENT: TELS Group
Estimated Number of Design Views: 12,786
Verification code 460C2F09CC · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak

Inspirasi untuak manciptoan ilustrasi unik untuak kit branding tahunan adolah pancarian jangko panjiang untuak gayo abstrak nan unik. Kami manciptoan 10 komposisi formal nan babedo jo garis dinamis nan impetus dalam palet kontras. Pabedoan utamo dalam proyek iko adolah panciptaan ilustrasi konseptual branding untuak sadonyo produk promo. Sadonyo ilustrasi digambar jo tangan manggunoan teknik gouache. Komposisi formal koloristik dalam gayo linear minimalis mambantu produk manonjo di antaro contoh-contoh kompetitif nan lain.

About the A' Design Award Basi

Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Abstract Illustrations Kit Desain Branding Ilustrasi Abstrak dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Press Kit

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova