Meiyitian Fungsi Utama: Kemasan Pintar by Chong Peng

Meiyitian Fungsi Utama: Kemasan Pintar by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Meiyitian Fungsi Utama: Kemasan Pintar

by Chong Peng

Client: Yili Group

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Fungsi Utama: Kemasan Pintar

Teks Buku: Meiyitian marupokan sabuah rancangan kemasan pintar nan manautan kemasan cetak jo dunia maya brand. Kemasan tu mambaok karakter duo dimensi jo tigo dimensi nan didasari dek juru bicara brand, mambantuak sabuah maskot brand. Konsumen mambaco karakter tu jo aplikasi seluler sarato masuak ka dunia maya nan dibuek dek brand. Di dalam dunia maya tu, disadiokan pamainan interaktif sarato sistem kustomisasi bonéka, sarato ganjaran bisa dikumpuakan. Tujuannyo iolah untuak mambangun hubuangan nan labiah rapek antaro brand jo konsumen mudo.

The Recognition

About the A' Design Award Gangsa

Meiyitian Fungsi Utama: Kemasan Pintar adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Meiyitian Fungsi Utama: Kemasan Pintar dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Meiyitian Fungsi Utama: Kemasan Pintar mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team