Granovita Kemasan Granola by Olga Takhtarova

Granovita Kemasan Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2022

Granovita Kemasan Granola

by Olga Takhtarova

Client: Sot B&d

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #139398

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Colors

The Design

About Granovita Kemasan Granola

Granovita adolah desain kemasan untuak granola. Kotak kardus manggantikan kantong lantuah nan biaso dipakai untuak sereal, mambari kontrol nan labiah paik tarhadok caro produk tampak di rak. Pamukaan kardus nan kasa mandukuang tema hiduik sehaik. Ilustrasi buah-buahan sarato bijian manggambakan raso satiok jinih. Ikon, huruf nan ekspresif jo warna nan tarang manyampaikan pasan nan positif. Kardus ko bisa dikomposkan, sahinggo solusi ko tatap ramah lingkungan sarato murah biayanyo. Satiok kotak baukuran 160 kali 120 kali 40 milimeter.

The Recognition

About the A' Design Award Perak

Granovita Kemasan Granola adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Granovita Kemasan Granola dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Granovita Kemasan Granola adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.