Artem Luxury Watch Straps Fungsi Utamo: Kamasan by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2022
Artem Luxury Watch Straps Fungsi Utamo: Kamasan
by Joel Derksen
Client: Studio Otherness
A' Design Award Gangsa Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Artem Luxury Watch Straps Fungsi Utamo: Kamasan
Teks Buku: Artem Luxury Watch Straps marupokan desain kamasan nan dirancang untuak tali jam tangan bagi pangumpuik (collectors). Tutuik lua dapek disurong untuak mampacaliakkan kotak dalam dari kertas vellum baabun nan babuka di bagian samping jo sagel flap. Sabuah sisipan busa (foam insert) manahan tali jam supayo tatap di tampeknyo. Bantuak nan kokoh dan basiluak (sculptural) mampalihaikan tapi nan tajam sarato prasisi teknis. Cap foil (foil stamping) sarato kertas warno abu-abu jo biru royal mambarikan tampilan nan alus dan tekniknyo tinggi. Struktur kamasan ko dirancang supayo produk dapek diliek jaleh sajak proses mambuko kamasan (unboxing).
The Recognition
About the A' Design Award Gangsa
Artem Luxury Watch Straps Fungsi Utamo: Kamasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Artem Luxury Watch Straps Fungsi Utamo: Kamasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Artem Luxury Watch Straps Fungsi Utamo: Kamasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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