Stadium SC Freiburg Sistem Panunjuak Arah by Thomas Geissert

Stadium SC Freiburg Sistem Panunjuak Arah by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2022

Stadium SC Freiburg Sistem Panunjuak Arah

by Thomas Geissert

Client: Teamgeissert

A' Design Award Basi Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Stadium SC Freiburg Sistem Panunjuak Arah

Tujuannyo adolah manciptoan sistem jo identitas dan orisinalitas sendirinyo nan labiah dari cukuik. Struktur stadion baru SC Freiburg tasusunan dari bantuak dasar ortogonal dan ateh ortogonal. Prinsip utamo rancangan arsitektua, untuak manciptoan struktur nan mambantuk identitas, musti didukungan. Sistem panunjuak arah dan orientasi baru ko tampil jo bahaso bantuak nan jaleh. Sistem ko manyambuik dan maagiah informasi kapado pangunjuang dan suporter sajak di lua ruangan (parkir, halte bus, trem), mambimbing mareka ka pintu masuk dan di dalam stadion malalui promenade ka tampek duduak.

The Recognition

About the A' Design Award Basi

Stadium SC Freiburg Sistem Panunjuak Arah adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Stadium SC Freiburg Sistem Panunjuak Arah dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Stadium SC Freiburg Sistem Panunjuak Arah dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT