Archadia Primary Function: Identitas Merek dek Cristian Carrara adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2022
Archadia Primary Function: Identitas Merek
dek Cristian Carrara
Klien: Archos S.r.l.
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #139697Desain
Tantang Archadia Primary Function: Identitas Merek
Archadia adolah identitas merek nan dibuek untuak sabuah sikola tinggi arsitektur nan bamarkas di Venesia, Italia. Simbolnyo adolah huruf A nan distilkan, dipisah manjadi duo volume padek untuak manggambarkan stabilitas jo pergerakan sakaliguih. Huruf A malambangkan namo merek sarato juo untuak academy, architecture, jo abitare, kato Italia nan bararti tingga atau hiduik. Bantuaknyo dibangun dari sabuah sagitigo samo sisi nan tatuih di dalam sagitigo samo kaki. Warna biru mancerminkan peran institusional sikola tu sarato aia laguna Venesia. Logo vektor ko bisa bakarajo di latar tarang maupun galok.
Pangakuan
Tantang A' Design Award Perak
Archadia Primary Function: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Archadia Primary Function: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Archadia Primary Function: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
- Dimensi & Kemasan
- The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
- Tag
- Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
- Teknologi Produksi
- The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
- Tantangan Desain
- The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
- Penelitian
- Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
- Inspirasi
- The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
- Durasi Proyek
- The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
- Alua Operasi
- The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
- Paten
- © 2022 Cristian Carrara
- Kredit Gambar
- Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022
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