Gangsa Grafik · 2022
GAAHK Inauguration Ceremony Rancangan Visual Utamo
by Alex King
- A' Design Award Gangsa 2022 in Grafik
- CLIENT: Alex King
- Estimated Number of Design Views: 12,357
- Verification code 79D010C071 · Verify this award
Colors
About GAAHK Inauguration Ceremony Rancangan Visual Utamo
Upacara Pelantikan GAAHK adolah rancangan visual utamo nan dibuek untuak upacara pelantikan nan ka duo puluah dari Graphic Arts Association of Hong Kong. Visual ko didasari dek pancampuran tinto digital, diulang labiah dari saratuih kali untuak mancapai komposisi nan seimbang antaro ruang positif jo negatif. Gambar ko marujuak ka surang tukang nan mancampua warna nan cameh untuak karajo cetak. Rancangan ko disasuaian jo latar balakang digital, papan tando, brosur, kartu undangan, cindaramato, sarato masker. Sampul brosur manggunoan lapisan ultraviolet spot jo foil perak jo ameh, sahinggo pamukoannyo bisa dirasoan jo tangan.
About the A' Design Award Gangsa
GAAHK Inauguration Ceremony Rancangan Visual Utamo adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. GAAHK Inauguration Ceremony Rancangan Visual Utamo dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. GAAHK Inauguration Ceremony Rancangan Visual Utamo mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
- Dimensions & Packaging
- Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
- Tags
- key visual, print production, visual art, digital design, graphic art
- Production Technology
- The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
- Design Challenge
- Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
- Research
- Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
- Inspiration
- This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
- Project Duration
- The project duration lasts for three months. This is a commercial project in Hong Kong.
- Operation Flow
- Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
- Image Credits
- Illustrator Alex King
