Smashy Fungsi Utamo: Kamasan Talua Coklat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2022
Smashy Fungsi Utamo: Kamasan Talua Coklat
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award Basi Winner in Kamasan Category
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The Design
About Smashy Fungsi Utamo: Kamasan Talua Coklat
Teks Buku: Smashy marupokan kamasan talua coklat nan babantuak paluik. Rancangan iko manggabuangkan bantuak paluik jo bantuak talua, sahinggo kamasannyo tampak sarupo talua nan bapunyo tangkai. Smashy bisa dipacahkan di mano se. Satalah tu, gulo-gulo ka kalua, mambarikan momen kajutan. Isi campuran di dalamnyo tadiri dari coklat, biskuik karing, gummy, sarato gulo-gulo kareh. Ukuran kamasan iko 155 kali 183 kali 76 milimeter, dibuek dari bahan plastik. Smashy dirancang untuak mambaharui kabiasaan lamo mamacah talua coklat sarato manjadian aktivitas makan cemilan labiah manyanangkan.
The Recognition
About the A' Design Award Basi
Smashy Fungsi Utamo: Kamasan Talua Coklat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Smashy Fungsi Utamo: Kamasan Talua Coklat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Smashy Fungsi Utamo: Kamasan Talua Coklat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
- Dimensions & Packaging
- 155mm * 183mm * 76mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- Plastic and Snacks
- Design Challenge
- The greatest challenge during the research is reaching out to people due to the pandemic.
- Inspiration
- Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
- Project Duration
- Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US - Operation Flow
- Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
- Team Members
- Mutian Yu
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