Khedr El Attar Identitas Mereak by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2022
Khedr El Attar Identitas Mereak
Client: Khedr el Attar
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Identitas Mereak
Khedr El Attar adalah identitas mereak nan dibuek untuak surang padagang produak organik jo mantah nan didirikan di Kairo pado tahun 1945. Projek ko manggabuangkan strategi mereak jo sistem visual nan mancerminkan posisi baru dari mereak tu. Identitas ko mampatahankan status Khedr El Attar sabagai sumber produak organik jo mantah. Sistem visual ko mangatur usaho ko manjadi tigo subkategori utamo: ubek organik, kacantikan mantah, sarato produak kuliner. Desain kemasan jo pedoman mereak malangkoki sistem ko, manggabuangkan filosofi lamo dari padagangan ko jo panyajian nan moderen.
The Recognition
About the A' Design Award Basi
Khedr El Attar Identitas Mereak adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Khedr El Attar Identitas Mereak dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Khedr El Attar Identitas Mereak dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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