Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau dek Jie Yang

Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau dek Jie Yang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau

dek Jie Yang

Klien: Decelent

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,248

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #140005

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau

Teks Buku: Alpine Sprout adolah rancangan kemasan untuak teh hijau pagunuangan nan ditanam di Kabupaten Wufeng, Provinsi Hubei, Cina. Teh iko tumbuah di gunuang tinggi jo tabiang, sahinggo mamatiak daunnyo cukuik sulik. Bantuak abstrak gunuang nan tacuram jo kaligrafi Cina tampak di kotak lua untuak mancerminkan lingkuangan tumbuah nan tacuram sarato karajo urang nan mamatiak teh tu. Pola timbua jo cakuang di sisi kotak mangana-ngana jalan kudo teh kuno. Karton nan bisa taurai marupokan kotak lua, sadangkan kantuang karateh nan bisa taurai pulo manyimpan teh di dalamnyo.

Pangakuan

Tantang A' Design Award Gangsa

Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Alpine Sprout Fungsi Utamo: Kemasan Teh Hijau mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensi & Kemasan: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tag: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Teknologi Produksi: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Tantangan Desain: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Penelitian: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspirasi: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Durasi Proyek: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Alua Operasi: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Anggota Tim: JieYang