Shadlee Primary Function: Kemasan Jus by Mohammadreza Eslamparast

Perak Kamasan · 2022

Shadlee Primary Function: Kemasan Jus

by Mohammadreza Eslamparast

A' Design Award Perak 2022 in Kamasan
CLIENT: SHADLEE Co., Ltd.
Estimated Number of Design Views: 29,845
Verification code 57E3894928 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Shadlee Primary Function: Kemasan Jus

Shadlee adolah rangkaian kemasan jus nan diciptaan untuak salapan raso buah, tamasuak nanas, mangga jo ceri masam. Satiok karton baukuran 45 mm leba, 45 mm dalam, jo 130 mm tinggi. Grafiknyo digambar jo tangan dalam gaya kubisme, sudah tu di-scan sarato disalasaian di komputer. Warna rato dipakai dek karano metode cetak fleksografi indak mambuliahkan gradasi warna. Satiok kemasan manampilan wajah fantasi jo perincian saroman daun, buah, alaik musik, atau barang olahraga. Warna satiok kemasan bakaitan jo rasonyo.

About the A' Design Award Perak

Shadlee Primary Function: Kemasan Jus adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Shadlee Primary Function: Kemasan Jus dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Shadlee Primary Function: Kemasan Jus adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Press Kit

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.