Devynerios Label by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2022

Devynerios Label

by Asta Kauspedaite

Client: Mv Group

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #140158

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Devynerios Label

Devynerios adolah sabuah keluarga liqueur herbal nan unik nan manjadi pamimpin kategori di Lithuania. Inyo mawakili Lithuania, metode produksi nan asli, jo resep nan badasarkan bahan alami. Satiok produk punyo ciri khas jo babeda. Fitur utamo juo tacermin dalam desain labelnya. Desain Originalios mangkomunikasikan keaslian. Zalios balapeih-lapeih jo kayo, mancampuahkan awak ka dalam dunia mistis ramuan herbal. Raudonos, kabaranihan jo jiwa mudo tacermin malalui asimetri jo warna nan hiduik.

The Recognition

About the A' Design Award Perak

Devynerios Label adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Devynerios Label dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Devynerios Label adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas