Primary Residence Identitas Merek dek Tianzhen Huang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2022
Primary Residence Identitas Merek
dek Tianzhen Huang
Klien: Evleen
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #140254Desain
Tantang Primary Residence Identitas Merek
Primary Residence marupokan sistem identitas visual untuak sabuah merek multidisiplin. Proyek ko bamulo sabagai eksplorasi tipografi nan mahubuangkan gaya gerakan Bauhaus jo bantuak arsitektur abstrak. Logo ko didasarkan pado aksara Cino Ju, nan baarti ruang hiduik, sarato mambawok tigo garih jo warna primer merah, kuniang, jo biru. Namo Primary Residence marujuak baik ka warna-warna ko maupun ka makna rumah di maso isolasi. Identitas ko ditarapkan pado brosur, katu namo, sarato paket alat tulis nan dicetak di ateh karateh batekstur.
Pangakuan
Tantang A' Design Award Basi
Primary Residence Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Primary Residence Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Primary Residence Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensi & Kemasan
- Main:1080px*1080px, the ration is 1:1
- Tag
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Teknologi Produksi
- Will print on the textured paper that gives the prints the touch feeling.
- Tantangan Desain
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Penelitian
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspirasi
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Durasi Proyek
- Started logo design in July 2021, finished in Feb 2022
- Alua Operasi
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Kredit Gambar
- Evleen Huang
Disponsori
Jelajahi di Lua Designers.org
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