Al Mocha Port Pambungkusan Kopi dek Elena Gamalova adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2022
Al Mocha Port Pambungkusan Kopi
dek Elena Gamalova
Klien: Al Mocha Port
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #140423Desain
Tantang Al Mocha Port Pambungkusan Kopi
Sarangkaian rancangan pambungkusan untuak Al Mocha Port, Arab Saudi. Rancangan ko diilhami dek sajarah, budayo, jo asal-usul untuak manciptoan identitas nan mamperkuek kaaslian jo kaahliaan. Pambungkusan ko barasiah, mudah dipahami, istimewa, jo indak balabiah muek informasi, mambatuang maso lampau jo maso kini. Warna Biru Navy, Hijau Rimbo, jo Ameh batujuan untuak manarik pahatian palanggan. Ilustrasi kopi di samping manantokan sikap pambuek nan taliti dalam pamiliahan produk. Sistem label nan fleksibel memungkinkan merek ko untuak mangadaptasi panawaran jo mudah, salamo satahun.
Pangakuan
Tantang A' Design Award Perak
Al Mocha Port Pambungkusan Kopi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Al Mocha Port Pambungkusan Kopi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Al Mocha Port Pambungkusan Kopi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensi & Kemasan
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tag
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Teknologi Produksi
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Tantangan Desain
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Penelitian
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspirasi
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Durasi Proyek
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Alua Operasi
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Kredit Gambar
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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