Joy of Playing Identitas Merek by Squared

Joy of Playing Identitas Merek by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2022

Joy of Playing Identitas Merek

by Squared

Client: Balin

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #140424

Tamukan Kini View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Identitas Merek

Joy of Playing adolah identitas merek nan dibuek untuak Balin, sebuah pausahaan nan mambuek mainan untuak anak-anak. Identitas iko mancakuik logo, aset branding, kemasan, sarato warna jo bantuak mainan dan karakter. Bahaso visual nan dipakai bagayo minimalis, jo bantuak nan sederhana, palet warna nan tabatas, sarato ilustrasi cat aia (watercolor). Satiok karakter mainan mampunyoi namo jo carito, nan mambantu anak-anak mambantuak hubungan emosional. Bahan nan dipiliah antaro lain kayu, kayu lapis (plywood), kertas, katun organik, sarato cat berbasis aia jo tumbuahan.

The Recognition

About the A' Design Award Gangsa

Joy of Playing Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Joy of Playing Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Joy of Playing Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska