Koch's Meerrettich Mampabaharu Merek dek Wolkendieb Design Agency

Koch's Meerrettich Mampabaharu Merek dek Wolkendieb Design Agency adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2022

Koch's Meerrettich Mampabaharu Merek

dek Wolkendieb Design Agency

Klien: KOCHS Meerrettich & Feinkost GmbH

Pamenang A' Design Award Perak dalam Kategori Kamasan

25,950

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #140491

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Koch's Meerrettich Mampabaharu Merek

Moto baliak ka akar, kini tatangah manguasai industri panganan. Sayua umbi-umbian kuno, nan tamasuak lobak putiah, kini sangaik populer. Untuak manghiduikan kambali merek di rak, Wolkendieb maluncuakan baliak identitas merek Kochs dan portofolio kemasannyo. Logo dipabaharu supayo labiah barani dan labiah mancaliak. Rancangan baru ko bapusek pado pangambaran bahan alami nan alun diolah dan resep nan barasi tanpa bahan tambahan atau pangawek. Segar dari ladang langsuang ka konsumen: langsuang, saderhana, dan disiapkan jo panuh kasiah sayang!

Pangakuan

Tantang A' Design Award Perak

Koch's Meerrettich Mampabaharu Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Koch's Meerrettich Mampabaharu Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Koch's Meerrettich Mampabaharu Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensi & Kemasan: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tag: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Teknologi Produksi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Tantangan Desain: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Penelitian: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durasi Proyek: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Alua Operasi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen