Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2022

Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Basi Winner in Kamasan Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman

Broken Top Brewing Co Craft Beer marupokan rancangan pambungkuih minuman nan dibuek untuak sabuah merek bir kraf skala ketek nan mampraduksi IPA jo pilsner. Pola grafisnyo tainspirasi dari mainan vintage. Logo nan taintegrasi manyasuaikan jo skema warno satiok lini produk sarato manyatu jo pola tu untuak mancipteakan ilusi visual. Kaleng dibuek dari aluminium biru, nan disuaikan sacaro khusus supayo mancapai warno navy dalam nan jarang ditamui pado kaleng aluminium. Pancetakan ink-jet berkecepatan ultra-tinggi jo lapisan tinto putiah mambuek grafisnyo tampak labiah iduik. Kaleng bodi standar 211 ko bisa manampuang 12 ons.

The Recognition

About the A' Design Award Basi

Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Broken Top Brewing Co Craft Beer Fungsi Pambungkuih Minuman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable