Ameh Grafik · 2022
Biblioteche di Roma Identitas Merek
- A' Design Award Ameh 2022 in Grafik
- CLIENT: Sistema Biblioteche di Roma
- Estimated Number of Design Views: 93,651
- Verification code 34447793AD · Verify this award
Colors
About Biblioteche di Roma Identitas Merek
Biblioteche di Roma adolah identitas merek nan dibuek untuak jaringan perpustakaan umum di kota Roma. Identitas ko manandoi ulang tahun nan kaduo puluah limo dari sistem perpustakaan tu dan dimukasuik untuak manyatokan inovasi jo aksesibilitas. Logo nan lamo manampilkan buku nan tatutuik talatak di sisinyo. Simbol nan baru manampilkan buku nan tabukak nan dapek pulo dibaco sabagai huruf partamo dari namonyo. Tando grafis ko barasiah dan esensial. Identitas ko diterapkan ka sistem alat tulis, titik kontak digital, iklan, media lua ruang, jo papan tando.
About the A' Design Award Ameh
Biblioteche di Roma Identitas Merek adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Biblioteche di Roma Identitas Merek dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Biblioteche di Roma Identitas Merek malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Image Credits
- Ragu Communication
