Borjomi Pakaging Edisi Terbatas by Antonia Skaraki

Borjomi Pakaging Edisi Terbatas by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2023

Borjomi Pakaging Edisi Terbatas

by Antonia Skaraki

Client: Borjomi

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Pakaging Edisi Terbatas

Getaran nan intens, bungo api nan mahiasi langik Borjomi, jo protagonis nan punyo kadiratan nan gagah, ruso. Sarang tukang sulap nan barubahjadi lambang budaya Georgia. Tapak visual "The Great Rejuvenator". Borjomi mambukik kilauan parayoan dan ruso, mangadang dari kubah, kalua dari aia nan balari daras. Di sakelilingnyo, salib Bolnisi dalam aia, pamenan kahidupan. Garis-garis pelangi bagabuang jo garis bungo api nan maledak-ledak, manantekan gerakan. Warna mairiah manambah semaraknyo parayoan, dan aia taganggu dek irama getaran penciptaan.

The Recognition

About the A' Design Award Gangsa

Borjomi Pakaging Edisi Terbatas adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Borjomi Pakaging Edisi Terbatas dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Borjomi Pakaging Edisi Terbatas mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris