The Language of Emotion and Time Pambungkuih Kue by Jiaxin Lv

The Language of Emotion and Time Pambungkuih Kue by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2023

The Language of Emotion and Time Pambungkuih Kue

by Jiaxin Lv

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Pambungkuih Kue

Bahaso Amosi jo Wakatu adolah rancangan pambungkuih kue nan mamakai bungo sagar sabagai tando visual dari kasagaran. Sabuah kotak bungo transparan dipasang di bagian ateh pambungkuih, sarato bisa ditarik kalua, dibukak, sarato dilapehkan untuak dipakai baliak. Samantaro bungo tu bakambang sarato layua, pangguno bisa manilai apokoh kue tu masih sagar atau indak. Kulik lua dibuek dari karton kareh nan bisa didaua ulang, sadangkan kotak bungo dibuek dari bahan transparan nan bisa taurai sacaro alami untuak mangurangi pamakaian plastik. Ukuran pambungkuih iko 15 kali 15 kali 15 sentimeter. Bungo sagar iko manggantikan pita sarato manambah makna katiko kue diagiahkan sabagai adiah.

The Recognition

About the A' Design Award Gangsa

The Language of Emotion and Time Pambungkuih Kue adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. The Language of Emotion and Time Pambungkuih Kue dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. The Language of Emotion and Time Pambungkuih Kue mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.