Zhi Hou Pakaging Baijiu Cino by Xiongbo Deng

Zhi Hou Pakaging Baijiu Cino by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2023

Zhi Hou Pakaging Baijiu Cino

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award Perak Winner in Kamasan Category

25,814
Verified Award Winner
Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Pakaging Baijiu Cino

Iko adolah Baijiu Cino raso jeruk nan dinamo "Zhi Hou". Di Yunnan, Cino, urang mambuek jeruk kualitas tinggi manjadi baijiu. Rasio bahan baku produk iko alah 20 pon jeruk untuak 1 pon Baijiu, jadi hanyo bisa dijua dalam jumlah nan terbatas. Di dalam desainyo, botol diciptoan babentuk bola, jo ado tonjolan tak beraturan di bahu botol, supayo bentuknya indak kaliek monoton. Untuak bentuk tutup botol, desainer langsuang meniru rantiang jeruk, dan ketiko botol dimasuakan ka dalam kantong oranye, tutup botolnyo akan terlihek.

The Recognition

About the A' Design Award Perak

Zhi Hou Pakaging Baijiu Cino adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zhi Hou Pakaging Baijiu Cino dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zhi Hou Pakaging Baijiu Cino adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team