Ameh Kamasan · 2023
Moon and Tea Mid Autumn Kemasan Kotak Kado
by Chenxiang Xi
- A' Design Award Ameh 2023 in Kamasan
- CLIENT: 5gN² Creative Design Studio
- Estimated Number of Design Views: 41,250
- Verification code 3482F25A5C · Verify this award
Colors
About Moon and Tea Mid Autumn Kemasan Kotak Kado
Moon and Tea Mid Autumn adolah kotak kado nan dibuek untuak Festival Pertangahan Musim Guguah, nan sacaro tradisi dirayoan di Cino pado bulan kadalapan taun lunar. Kotak ko dibuek dari bahan alami saroman batuang, keramik, jo jarami gandum. Isinyo kue bulan jo bareh bawarna lokal sarato teh Pu-erh. Satiok bagian dirancang untuak dapek dipakai baliak. Badan kotak jo tutuik porselen putiahnyo bisa manjadi baki teh, samantaro pamacik nyo bisa dipakai sabagai sendok. Kotak bagian dalam bisa diubah manjadi lantera bulan, dan bagian bulek dari tutuiknyo bisa dipakai sabagai tampek pambaka dupo.
About the A' Design Award Ameh
Moon and Tea Mid Autumn Kemasan Kotak Kado adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moon and Tea Mid Autumn Kemasan Kotak Kado dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moon and Tea Mid Autumn Kemasan Kotak Kado malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
