Anlan Branding Identitas Marek dek Haiwen Yang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2023
Anlan Branding Identitas Marek
dek Haiwen Yang
Klien: Anlan
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #141858Desain
Tantang Anlan Branding Identitas Marek
Anlan Branding marupokan identitas marek nan dirancang untuak marek alat kacantikan. Identitas ko dirancang supayo tatap dapek dikenali di sagalo bantuak aplikasi. Jinih hurufnyo mampunyoi sudut nan bulek lambuik, samantaro bantuak hurufnyo sacaro kasaluruhan tatap sederhana jo bersih. Pola bungo nan barasa dari huruf A manunjuakkan ide kacantikan, sadangkan potongan nan taliti pado huruf A tu manghubuangkan teknologi jo estetika. Warna ungu digunokan sabagai warna utamo marek. Identitas ko diterapkan pado alat tulis jo sistem kamasan, sarato pandu-an nan mandukuang pamakaian nan konsisten.
Pangakuan
Tantang A' Design Award Basi
Anlan Branding Identitas Marek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Anlan Branding Identitas Marek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Anlan Branding Identitas Marek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensi & Kemasan
- The coordinated images were applied to all physical stationery system and package system.
- Tag
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Teknologi Produksi
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Tantangan Desain
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Penelitian
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspirasi
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Durasi Proyek
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Alua Operasi
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Paten
- Shenzhen Baselab Technology Ltd.
- Anggota Tim
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - Kredit Gambar
- Shenzhen Baselab Technology Ltd.
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