Prakrishi Kemasan Madu by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2023

Prakrishi Kemasan Madu

by Vishal Vora

Client: Prakrishi

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #141936

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Colors

The Design

About Prakrishi Kemasan Madu

Prakrishi adolah rancangan kemasan untuak sarangkaian anam madu barasa. Rangkaian iko malanjuikan merek nan alah ado sarato manjago gaya minimalisnyo jo ruang putiah nan lapang. Motif nan digayoan badasarkan sayok labah manjadi elemen visual utamo. Motif tu maagiah identitas nan babeda ka rangkaian madu ko sarato mambantu urang balanjo mambedakan anam raso tu di rak. Satiok madu diisi dalam boto kaco nan tingginyo 180 milimeter jo lebanyo 100 milimeter. Label boto jo panutuik tutuiknyo dicetak di ateh karateh batekstur putiah alami.

The Recognition

About the A' Design Award Perak

Prakrishi Kemasan Madu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Prakrishi Kemasan Madu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Prakrishi Kemasan Madu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)