Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Gangsa Kamasan · 2023

Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol

by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

A' Design Award Gangsa 2023 in Kamasan
CLIENT: Jiangsu Yanghe Distillery Co., Ltd
Estimated Number of Design Views: 14,324
Verification code 8A742CE4CF · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol

Teks Buku: Dream Dance Ice Ribbon adolah sabuah set kamasan untuak minuman baijiu Cino. Set ko marupokan kotak misteri (blind box) nan manyimpan ampek botol dalam ciek kotak. Satiok botol mawakili salah satu dari ampek olahraga musim dingin: seluncur cepek (speed skating), seluncur indah (figure skating), curling, jo hoki es. Tutuik kristal diukia di bagian dalam jo bantuak tigo dimensi nan mancarminkan satiok cabang olahraga tasabuik. Badan botol basifat baranca (luminous), sarato bantuak dasarnyo diadaptasi dari Ice Ribbon National Speed Skating Oval, digabungkan jo simbol infinity. Kotaknyo diselesaikan jo teknik bronzing, embossing, sarato cetak motif salju.

About the A' Design Award Gangsa

Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dream Dance Ice Ribbon Fungsi Utamo: Kamasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Press Kit

Unique Properties: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensions & Packaging: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Research: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Duration: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.