Pakka Coffee Shop Identitas Mereak dek Sersen Shenzhen Brand Consulting adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2023

Pakka Coffee Shop Identitas Mereak

dek Sersen Shenzhen Brand Consulting

Klien: Pakka Coffee Shop

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #142456

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Pakka Coffee Shop Identitas Mereak

Pakka Coffee Shop marupokan identitas mereak nan dirancang untuak salah satu kadai kopi di Shantou, China. Rancangan ko manggabuangkan tulisan tangan jo skema warna nan kontras, yaitu biru jo oranye. Tulisan nan santai tu tainspirasi dari graffiti jo seni jalanan, samantaro paduan warnonyo mancarminkan gaya retro Amerika. Sistem visual nan sederhana ko manjago citra mereak tatap satu suaro sarato mudah dikenali di baragam media. Identitas ko batujuan untuak manautkan budaya kopi jo kahidupan sahari-hari, sarato manarik minat anak mudo nan tatarik jo fashion jalanan.

Pangakuan

Tantang A' Design Award Gangsa

Pakka Coffee Shop Identitas Mereak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pakka Coffee Shop Identitas Mereak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pakka Coffee Shop Identitas Mereak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tag: LOGO, Brand Image, Coffee culture, Street culture, American style
Tantangan Desain: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Penelitian: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspirasi: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Durasi Proyek: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Alua Operasi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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