Vivo X80 Kampanye Iklan Lua Ruangan by Output

Vivo X80 Kampanye Iklan Lua Ruangan by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Periklanan Competition Category.

PerakPeriklanan· 2023

Vivo X80 Kampanye Iklan Lua Ruangan

by Output

Client: Output

A' Design Award Perak Winner in Periklanan Category

561,088
Verified Award Winner
Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kampanye Iklan Lua Ruangan

Vivo X80 adolah kampanye iklan lua ruangan nan dibuek untuak mampromosikan sarangkaian smartphone. Alih-alih layar 3D tanpa kacamato nan dilatakkan tinggi di gedung, kampanye ko manggunoan layar lantai raksasa nan dipasang langsuang di tanah, sahinggo panonton bisa mancaliak dari jarak dakek. Kontennyo disusun dalam tujuah babak dan ditampilkan di Shenzhen jo Xian. Duo radar sarato teknologi panangkok gerak tubuah manusia malacak posisi jo garakan panonton, sahinggo gambar-gambarnyo bareaksi taradok panonton. Teknologi proyeksi laser digunoan untuak tampilannyo.

The Recognition

About the A' Design Award Perak

Vivo X80 Kampanye Iklan Lua Ruangan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Vivo X80 Kampanye Iklan Lua Ruangan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Vivo X80 Kampanye Iklan Lua Ruangan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan