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China Qing Pakaging Minuman Teh by Dingding Li

China Qing Pakaging Minuman Teh by Dingding Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.


GangsaKamasan· 2023

China Qing Pakaging Minuman Teh

by Dingding Li

Client: The Soloist

A' Design Award Gangsa Winner in Kamasan Category

11,113

Verified Award Winner

Verify Award Status for #143327

Colors

The Design

About China Qing Pakaging Minuman Teh

Teh Oolong juo dinamo Teh Qing di Tiongkok, jadi produk ko dinamo China Qing. Botol teh nan licin jo bulek, batutup botol putiah jo warna botol pirus-oranye, diukia jo tando Cino jo Inggirih nan alun dari China Qing. Kalau labelnya tampak, iko duo minuman teh nan jelas; kalau labelnya tasambunyi, iko duo minuman nan jernih. Wak tu membukak tutup botol jo maigak sagak nan patamo, teh nan jernih jo maniah nan alah lamo hilang mangguguak raso teh oolong nan ringan atau taba, nan langsuang mambangunkan kakayoan, jo pahalahan-lahan baliak ka kaaslian, mungkin iko raso kehidupan.

The Recognition

About the A' Design Award Gangsa

China Qing Pakaging Minuman Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. China Qing Pakaging Minuman Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. China Qing Pakaging Minuman Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging
Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags
tea, packaging, Chinese, beverage, branding
Production Technology
PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge
China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research
All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration
"Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration
The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow
Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members
Designer: Li Dingding
Image Credits
Designer: Li Dingding

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