Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2023

Lucky Tiger Welcomes New Year Ilustrasi

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Basi Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #143761

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Colors

The Design

About Lucky Tiger Welcomes New Year Ilustrasi

Lucky Tiger Welcomes New Year manggabuangkan tando zodiak jo elemen potongan kareh tradisional Cino, mambuek rancangan ko talihat sarupo tamaliek ka lua dari bingkai jandelo, sadang binatang nan mambawo kabaguihan maguliangkan piti ameh di lua, saolah-olah mambawo kakayoan. Sacaro kasuluruahan manggunoan warna musim bungo, maninggakan warna mirah tradisional, sarato manambah banyak bungo jo tanaman, karano dalam baso Cino celok bungo jo kakayoan itu hampir samo (di wilayah nan bamaso Cino), saolah-olah tahun ko ado tuo tuah untuak kakayoan.

The Recognition

About the A' Design Award Basi

Lucky Tiger Welcomes New Year Ilustrasi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Lucky Tiger Welcomes New Year Ilustrasi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Lucky Tiger Welcomes New Year Ilustrasi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.