Hainan Beer Kemasan Bir dek China Resources Snow Breweries Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2023
Hainan Beer Kemasan Bir
dek China Resources Snow Breweries Ltd.
Klien: China Resources Snow Breweries
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #144565Desain
Tantang Hainan Beer Kemasan Bir
Hainan Beer adolah desain kemasan bir nan tainspirasi dari pemandangan jo budayo Hainan. Boto kaco ko mambao pola relief nan diambiak dari ombak lauik, kapa layia, marcusuar, batang karambia, jo buruang lauik, sarato bantuaknyo nan rampiang mandukuang ganggaman jo ciek tangan. Kaleng aluminium dicetak jo tinta termokromik, sahinggo pola cap pos muncua sacaro batahap katiko suhu turun salamo pandinginan. Kotak lua tabuek dari karateh kraft jo babantuak bak koper. Kemasan ko manghubuangkan bir jo pemandangan lokal sarato jo gaya iduik lokal nan santai.
Pangakuan
Tantang A' Design Award Perak
Hainan Beer Kemasan Bir adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Hainan Beer Kemasan Bir dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Hainan Beer Kemasan Bir adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensi & Kemasan
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tag
- beer, localization of design, Hainan, cultural elements, Hainan style
- Teknologi Produksi
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Tantangan Desain
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Penelitian
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspirasi
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Durasi Proyek
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Alua Operasi
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Anggota Tim
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
Disponsori
Jelajahi di Lua Designers.org
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