Gangsa Kamasan · 2023
Huanghelou Pambungkusan Bir
by Jin Zhang
- A' Design Award Gangsa 2023 in Kamasan
- CLIENT: Huanghelou
- Estimated Number of Design Views: 14,943
- Verification code F34BF9E2C9 · Verify this award
Colors
About Huanghelou Pambungkusan Bir
Yellow Crane Tower adolah bangunan ikonik nan paling masyhua di Wuhan, Tiongkok. Seri bir ko adolah kaleng citra kota nan diluncuakan dek Yellow Crane Tower. Mareka marekomendasiakan Wuhan kapado urang banyak malalui bir, sabuah produk konsumen sahari-hari. Jo panggunoan warna hijau nan malambangkan vitalitas jo kasihatan, sarato ungu nan misterius, rancangan ko manunjuakan kamakmuran kota dari siang hinggo malam. Dalam pamiliahan elemen, desainer mancari elemen nan paling mewakili di berbagai wilayah kota untuak digambarkan, jo manambahkan adegan karakter untuak mambuek kaseluruhan labiah hiduik jo labiah dakek kapado konsumen.
About the A' Design Award Gangsa
Huanghelou Pambungkusan Bir adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Huanghelou Pambungkusan Bir dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Huanghelou Pambungkusan Bir mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
- Design Challenge
- The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
- Research
- This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
- Inspiration
- Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
- Project Duration
- The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
- Operation Flow
- No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
- Patents
- The intellectual property/patents/copyrights belongs to Yellow Crane Tower
