Dukang Liquor Kemasan Botol Minuman Bakohol by Tiger Pan

Dukang Liquor Kemasan Botol Minuman Bakohol by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2023

Dukang Liquor Kemasan Botol Minuman Bakohol

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Perak Winner in Kamasan Category

32,379

Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Kemasan Botol Minuman Bakohol

Dukang Liquor adolah rancangan kemasan untuak baijiu Cino. Botolnyo dibantuak dari ateh ka bawah untuak mambantuak profil abstrak Cao Cao, saurang ahli strategi militer jo panyair basajarah nan saiknyo maagiah namo ka merek ko. Tutuiknyo maingekkan ka topi pajabat pado maso sasudah dinasti Han, jo badan botol diukia bak baju gamih, nan juo maagiah pacikan nan kokoh. Kaco dipagunoan sabagai ganti keramik nan lazim dipakai dek merek-merek sarupo, sahinggo permukaannyo mandapek kilek jo tekstur. Kotak lua diiasi jo lukisan vektor Luoyang, ibu kota kuno.

The Recognition

About the A' Design Award Perak

Dukang Liquor Kemasan Botol Minuman Bakohol adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Dukang Liquor Kemasan Botol Minuman Bakohol dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Dukang Liquor Kemasan Botol Minuman Bakohol adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan