Yunnan Baiyao Fungsi Utamo: Kamasan Odol by Tiger Pan

Gangsa Kamasan · 2023

Yunnan Baiyao Fungsi Utamo: Kamasan Odol

by Tiger Pan

A' Design Award Gangsa 2023 in Kamasan
CLIENT: Yunnanbaiyaogroup Co., Ltd
Estimated Number of Design Views: 20,110
Verification code 1ECAD92021 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Yunnan Baiyao Fungsi Utamo: Kamasan Odol

Teks Buku: Yunnan Baiyao adolah rancangan kamasan untuak rangkaian odol anak-anak. Karakter mereknyo adolah awan ketek, terinspirasi dari namo mereknyo, di ma yun baarti awan. Karakter tu muncul jo babagai ekspresi wajah untuak manunjuakkan umua nan bebeda. Ilustrasi digambar jo gaya lukisan anak-anak untuak manarik perhatian mande-mande di rak. Kotak-kotaknyo cocok untuak diletakkan sacaro horizontal maupun vertikal di rak, sarato kotak-kotak stroberi tu bisa disusun manjadi gambar stroberi nan labiah gadang. Kamasan ko dibuek dari PLA, nan bisa taurai dalam waktu duo sampai sapuluah bulan.

About the A' Design Award Gangsa

Yunnan Baiyao Fungsi Utamo: Kamasan Odol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yunnan Baiyao Fungsi Utamo: Kamasan Odol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yunnan Baiyao Fungsi Utamo: Kamasan Odol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Press Kit

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Image Credits: Tiger Pan