Mission Sleep Fitness Kampanye Rangkuman by Jisoo Sim

Mission Sleep Fitness Kampanye Rangkuman by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Periklanan Competition Category.

GangsaPeriklanan· 2023

Mission Sleep Fitness Kampanye Rangkuman

by Jisoo Sim

Client: Eight Sleep

A' Design Award Gangsa Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #146802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mission Sleep Fitness Kampanye Rangkuman

Eight Sleep maluncuakan 2022 Year in Sleep: Mission Sleep Fitness mareka. Iko adolah versi Eight Sleep dari kampanye rangkuman tahunan di mano anggota dapek mancaliak sadonyo data tidua mareka untuak taun 2022 dalam rancangan galaksi. Data anggota ditampilkan sabagai carito dalam aplikasi, jo ado pilihan untuak mambagi avatar unik nan mareka tarimo badasarkan sadonyo metrik kasihatan dan tidua mareka. Tantangan utamo nan dihadapi desainer adolah mangontekskan data tidua dan kasihatan dalam cara nan manarik dan engaging sambia tatap sasuai jo sains dan mangunoan bahasa nan cukuik sadarhano supayo dapek dipahami dek siapo sajo.

The Recognition

About the A' Design Award Gangsa

Mission Sleep Fitness Kampanye Rangkuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mission Sleep Fitness Kampanye Rangkuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mission Sleep Fitness Kampanye Rangkuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado