ReForm Plastic Desain Identitas Merek by Giang Nguyen

ReForm Plastic Desain Identitas Merek by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2024

ReForm Plastic Desain Identitas Merek

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Desain Identitas Merek

ReForm Plastic adolah parusahaan nan punyo kasadaran sosial nan bapusekan di Vietnam, batangguang jawek untuak mangatasi masalah sampah plastik, maningkek kasadonan para pakarajo sampah informal, jo mampromosikan ekonomi sirkuler malalui produksi parabot jo papan nan dibuek dari sampah plastik daur ulang. Tekstur pamukaan papan ReForm Plastic nan khas tajalin sacaro rumik ka dalam identitas merek. Samantaro parusahaan taruih mamproduksi papan baru, perpustakaan aset merek nyo batambah jo bakambang, manghasilkan koleksi bahan desain nan dinamis jo tasatupaduan untuak usaho kreatif.

The Recognition

About the A' Design Award Gangsa

ReForm Plastic Desain Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. ReForm Plastic Desain Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. ReForm Plastic Desain Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release