Wonderland Fruit Ilustrasi Kamasan by Chia-Liang Lin

Wonderland Fruit Ilustrasi Kamasan by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2023

Wonderland Fruit Ilustrasi Kamasan

by Chia-Liang Lin

Client: Huzhou University

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustrasi Kamasan

Wonderland Fruit adolah sarangkaian ilustrasi kamasan nan dibuek untuak produk buah-buahan. Ilustrasi ko manggunoan unsur-unsur seni tradisional Cino, sarupo pavilion, buruang bangau, jo awan pambawo bakeh, untuak manampakkan suasano nagari dongeng. Nado warno mangikuik warno tiok-tiok buah, sahinggo ilustrasi jo produk saroman dalam efek visual sarato gaya. Warno-warno lambuik digunoan untuak manggabuangkan gaya visual tradisional jo kontemporer. Sarangkaian ko dihasiakan jo Adobe Photoshop jo Illustrator, jo satiok lembanyo baukuran 297 kali 420 milimeter.

The Recognition

About the A' Design Award Gangsa

Wonderland Fruit Ilustrasi Kamasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Wonderland Fruit Ilustrasi Kamasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Wonderland Fruit Ilustrasi Kamasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU