Nutrili Pamerekan Suplemen by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2023
Nutrili Pamerekan Suplemen
Client: Nutrili
A' Design Award Basi Winner in Kamasan Category
- 17,010
- Verified Award Winner
- Verify Award Status for #147623
The Design
About Nutrili Pamerekan Suplemen
Suplemen nan lamak, manfaat nan indak dapek dibantah. Nutrili tu sagalo tantang mambao suplemen nan bakualitas tinggi, alami jo lestari. Cansu Dagbagli Ferreira dikomisikan untuak manciptoan identitas visual merek jo desain kemasan. Identitas visual tu mawujudan jiwa nan mudo jo modern dari merek, jo pendekatan nan baarani. Sacaro kasuruahan, iko marupoan cerminan dari identitas jo nilai-nilai merek. Desain kemasan indak cuma menarik tapi juo dirancang jo ati-ati untuak memikat audiens sasaran. Panggunoan warna-warna nan cerah jo tipografi nan gadang manyampaikan fokus merek pado bahan-bahan nan murni jo barsiah.
The Recognition
About the A' Design Award Basi
Nutrili Pamerekan Suplemen adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Nutrili Pamerekan Suplemen dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Nutrili Pamerekan Suplemen dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
