The Dark Side of the Moon Surek Cinto dek Maria-Luisa Uth

The Dark Side of the Moon Surek Cinto dek Maria-Luisa Uth adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2023

The Dark Side of the Moon Surek Cinto

dek Maria-Luisa Uth

Klien: Fortuna Design Studio

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #147779

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang The Dark Side of the Moon Surek Cinto

The Dark Side of the Moon adolah surek cinto nan mancaritokan kisah cinto tradisional Cino. Proyek ko marayokan desain cetak klasik jo fokus pado tipografi, ilustrasi, desain grafis dan material. Pakekian surek ko mambukak dan sisi galap bulan tampak jelas. Surek ko dilipek sarupo dompet ketek, teknik palipek dari Jepang nan tibo ka Eropa pado abad ka-18 dan manjadi populer sabagai cara malipek surek cinto. Kareh nan digunoan, nan dapek dilipek tanpa ratak dan nan tembus pandang, mambuekan duo sisi surek ko manyatu wakatu ditengadahkan ka cahayo.

Pangakuan

Tantang A' Design Award Gangsa

The Dark Side of the Moon Surek Cinto adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. The Dark Side of the Moon Surek Cinto dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. The Dark Side of the Moon Surek Cinto mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensi & Kemasan: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Tag: graphic design, illustration, print, type design, package design
Teknologi Produksi: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Tantangan Desain: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Penelitian: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspirasi: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Durasi Proyek: started August in Hangzhou and finished November in Hangzhou
Alua Operasi: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Kredit Gambar: Qianli Ma, Maria-Luisa Uth