Milk Fit Rancangan Kemasan dek Li Huang adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2023

Milk Fit Rancangan Kemasan

dek Li Huang

Klien: Shiny Meadow

Pamenang A' Design Award Perak dalam Kategori Kamasan

28,012

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #148433

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Milk Fit Rancangan Kemasan

Milk Fit adolah rancangan kemasan untuak susu segar ringan. Botolnyo tabuek dari PET nan dipatabakan jo sangaik tembus cahayo, jo tutuik PE sarato label BOPP, mambarikan tekstur bak kaco nan manampakkan susu sacaro jaleh. Satiok set barisi tigo botol 450 mililiter. Kuciang ketek warna hijau, nan ditampilkan dalam babagai gaya, manjadi elemen visual utamo. Warna hijau tu marujuak ka lingkungan ekologis dari paternakan. Ikon daur ulang di label mandukuang gagasan palindungan lingkungan. Kuciang tu juo mangaikkan produk ko jo kampanye panyalamatan binatang taparah.

Pangakuan

Tantang A' Design Award Perak

Milk Fit Rancangan Kemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Milk Fit Rancangan Kemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Milk Fit Rancangan Kemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensi & Kemasan: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tag: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Teknologi Produksi: PET high permeability bottle
PE bottle cap
BOPP label
Tantangan Desain: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Penelitian: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspirasi: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Durasi Proyek: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Alua Operasi: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Anggota Tim: Li.Huang