Namito Gambar Karakter Art Toy dek Ge Zhang

Namito Gambar Karakter Art Toy dek Ge Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2023 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

AmehPeriklanan· 2023

Namito Gambar Karakter Art Toy

dek Ge Zhang

Klien: Ge Zhang

Pamenang A' Design Award Ameh dalam Kategori Periklanan

717,999

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #149033

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Namito Gambar Karakter Art Toy

Namito adolah gambar art toy virtual nan dibuek untuak kaperluan komersial. Namito adolah surang gadih jo bibia babantuak buah persik, gaya rambuik cendawan warna sirah, sarato hiasan kapalo babantuak talingo kalinci. Inyo mamakai baju sirah dan tagak jo tangan di dalam saku sarato mato tapiciang. Bibianyo nan manjongok mambantuak duo hati jo huruf X, tando mancintoi dunia sambia manulak nan buruak. Karakter ko muncul dalam gambar, video, pameran, jo barang cetakan. Namito ditujukan untuak mangurangi tekanan mental sarato mandorong urang untuak manjadi diri surang.

Pangakuan

Tantang A' Design Award Ameh

Namito Gambar Karakter Art Toy adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Namito Gambar Karakter Art Toy dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Namito Gambar Karakter Art Toy malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensi & Kemasan: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tag: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknologi Produksi: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Tantangan Desain: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Penelitian: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasi: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Durasi Proyek: Since 2021, China
Alua Operasi: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Anggota Tim: Ge Zhang
Kredit Gambar: Beijing JiuPin Technology Co., Ltd.