Animated Koopmans Logo Identitas Korporasi by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafik Competition Category.

PerakGrafik· 2023

Animated Koopmans Logo Identitas Korporasi

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Identitas Korporasi

Koopmans maminta Rebrandt untuak mangkomunikasikan kaluehan rangkaian jo labiah jaleih. Istilah "toko cetak" alun lagi mawakilkan apo nan mareka kerjoan. ID baru iko jadi bukaannyo cuma bahaso desain nan elok sacaro estetiko tapi juo instrumen pemasaran strategis nan mangkomunikasikan rangkaian produk lueh nan bisa mareka tawarkan. Ruud Winder, kapalo desain Rebrandt, maharapkan sikap kerjo dinamis organisasi iko tacermin dalam desain-desainyo. Garakan iko bakontras jo kasunyian nan disangko dari sabuah parusahaan cetak, sacaro tepek kaluehan iko musti ditakankan.

The Recognition

About the A' Design Award Perak

Animated Koopmans Logo Identitas Korporasi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Animated Koopmans Logo Identitas Korporasi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Animated Koopmans Logo Identitas Korporasi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022