Patisserie Chez Mikki Pakagiang by Sherry Kuo

Patisserie Chez Mikki Pakagiang by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2023

Patisserie Chez Mikki Pakagiang

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Basi Winner in Kamasan Category

12,283

Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Pakagiang

Patisserie Chez Mikki, sabua toko kue-kue manih di Tokyo, batujuan untuak mambedoan diri dalam pasaran nan kompetitif malalui disain pakagiang nan baru. Tujuannyo adolah untuak mambangun titik panjualan nan khas dan mampakuek citra merek jo manciptoan identitas nan kuek jo tampilan visual nan padu nan manyoroikan keunikan tiok-tiok produk. Hasil paubahan disain manampilkan warna-warna pastel dan pesan nan cerdik nan mambangun hubungan emosional jo konsumen, maningkatan panjualan eceran dan mandukuang komunitas lokal sajak dipakanaan disain baru itu.

The Recognition

About the A' Design Award Basi

Patisserie Chez Mikki Pakagiang adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Patisserie Chez Mikki Pakagiang dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Patisserie Chez Mikki Pakagiang dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe