To Beauty Identitas Merek Skincare, Kemasan dek Yuta Takahashi adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2023
To Beauty Identitas Merek Skincare, Kemasan
dek Yuta Takahashi
Klien: To Beauty
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #149520Desain
Tantang To Beauty Identitas Merek Skincare, Kemasan
To Beauty adolah identitas merek skincare jo desain kemasan nan tainspirasi dari kosmos sarato pangalaman meditatif. Identitas ko manggunoan palet warna abu-abu jo simbol organik nan mangekspresikan denyut kahidupan. Pambasuah muko ko punyo nozzle ulir nan tastruktur khusus nan mangaluaan buiah padek jo sakali picik, nan manjago elastisitasnyo sarato mangurangi iritasi kulik akibaik gesekan. Serum bulu mato manggunoan wadah airless nan higienis jo bebas dari bahan pengawet. Tutupnyo manggabuangan bagian lua nan kareh jo bagian dalam nan lunak, jo pamukaan babutir sarato simbol nan taukir.
Pangakuan
Tantang A' Design Award Perak
To Beauty Identitas Merek Skincare, Kemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. To Beauty Identitas Merek Skincare, Kemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. To Beauty Identitas Merek Skincare, Kemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- Dimensi & Kemasan
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - Tag
- skincare, mysterious, branding, packaging, product, japan
- Teknologi Produksi
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- Tantangan Desain
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- Penelitian
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- Inspirasi
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- Durasi Proyek
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- Alua Operasi
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- Kredit Gambar
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
Disponsori
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